Portfolio

Selected Projects from 2001 - 2019

When I decided to create a website, little did I realize what a challenge and reward it would be to showcase so many different community-based projects I had worked on over the past 20 years. 


The challenge came with getting all my projects organized digitally. The reward came with realizing that these projects really made a difference in each city where I worked.   Hope you enjoy and keep in mind this website is a "work in progress."


-Shari Cooper 

The City of Napa (2015-2019)

Shari Cooper Napa
Shari Cooper Napa Plaza Pedestrian Corridor

Downtown Napa Plaza and Pedestrian Corridor Redesign

Downtown Napa Plaza and Pedestrian Corridor Redesign

Downtown Napa Plaza and Pedestrian Corridor Redesign

In addition to other downtown projects, I managed the redesign of two major capital improvement projects for the City.  These urban design projects focused strongly on improving the "sense of place" and the overall walkability of the downtown.

Shari Cooper Napa California

Napa Tourism Improvement District

Downtown Napa Plaza and Pedestrian Corridor Redesign

Downtown Napa Plaza and Pedestrian Corridor Redesign

How does the City of Napa fund it's tourism marketing program?  As part of  the Napa Valley Tourism Improvement District, the City receives assessment funds of approximately $1 Million.  It was my job to help create the work plan and budget, and administer the funds and committee work.

shari cooper napa

Public Art in Napa

Downtown Napa Plaza and Pedestrian Corridor Redesign

Wayfinding Signage Project

Napa has a robust public art program and I worked on Napa's ArtWalk and managed several of the City's Public Art projects.  This included the "Veil of Water," sculpture by Ned Kahn and "Begin and Continue" art fence by Mikey Kelly.  I also pioneered the City's first online Public Art Registry and interactive Story Map.

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Wayfinding Signage Project

Website Development and Social Media

Wayfinding Signage Project

Napa is a tourist community, so wayfinding signage is extremely important to its visitors.   The City of Napa's wayfinding signage had fallen into disrepair.  Also, new developments had occurred, especially within the downtown area.  I managed this project which resulted in a better design, safer navigation, and better directional signage for tourists and residents alike.

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Business Improvement Districts

Website Development and Social Media

Website Development and Social Media

How does the City of Napa host so many great events, attract so many visitors, maintain a strong community image?  Where does the funding come from?  The Downtown Napa Association makes it happen - but the City funds it through special taxes and assessments.  I worked with the DNA to make that funding happen.

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Website Development and Social Media

Website Development and Social Media

Website Development and Social Media

Part of promoting Napa included promoting its local business, industry, events, and various other projects.  I had the pleasure of creating many different social media posts, and also authored the City's social media policy for the economic development division.  The best part, however, was getting to know the sweet people in Napa while documenting that experience.  

"Video on Napa Manufacturing

As part of a team, I helped produce this video as a way to promote "Manufacturing Day," in the City of Napa.  I also provided editorial oversight and promoted the video for the City of Napa.

Public Art in Downtown Napa

As part of the Downtown Plaza project, I had the priviledge of working with Ned Kahn Studios, who produced this video of the conceptual public art Ned envisioned for Downtown Napa's Civic Plaza. We used the video to help obtain City Council approval for this $350,000 project, which emulates water droplets that provide shade for those walking through or relaxing underneath the art in the plaza. No water required!

The City of Thousand Oaks (2014)

Shari Cooper Thousand Oaks
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Marketing Stage 8 of the 2014 Amgen Tour of California

Marketing Stage 8 of the 2014 Amgen Tour of California

Marketing Stage 8 of the 2014 Amgen Tour of California

One of my first assignments at the City was to help promote the Amgen Tour of California.  The race finished in Thousand Oaks, CA that year.  My work included producing graphics, maps, web pages, writing press releases, and making social media posts in collaboration with the event's marketing agency, AEG.  Many others played key roles and my collaboration with them was essential to the event's success. 

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50th Anniversary Gala & Time Capsule Commemoration

Marketing Stage 8 of the 2014 Amgen Tour of California

Marketing Stage 8 of the 2014 Amgen Tour of California

While working as the City's Manager's liaison to the community, I helped unearth a time capsule that had been buried in 1994.  Inside were the names of several young students that year, who were honored as "Guardians" of this time capsule. It was a challenging feat, but I tracked down most of the Guardians, and helped bring them back to Thousand Oaks - to help celebrate their City's 50th Anniversary.

Shari Cooper Vision

Visioning 2064 Planning Series

Visioning 2064 Planning Series

Visioning 2064 Planning Series

As a planned community that had just hit its 50-year mark, the City established Vision 2064, a series of community meetings that were held to solicit community input. As part of this project, I handled the public relations, helped promote the meeting series, and facilitated public meetings.

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Website and Social Media

Visioning 2064 Planning Series

Visioning 2064 Planning Series

Part of my duties at the City also involved creating new social media platforms for the City, operating existing ones, and integrating other online tools such as story maps, videos, and creating/maintaining website pages.  I also enjoyed collaborating with my interdepartmental team members to help produce special events.

MPOWER EDC (2009-2013)

Shari Cooper McAlester Oklahoma
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Economic Development Nonprofit Management

Branding and Marketing the City of McAlester

Branding and Marketing the City of McAlester

MPOWER contracted with the City of McAlester to perform economic development services. As Executive Director, I reported to the Board of Directors and managed the day-to-day operations of the organization including the management of all staff.

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Branding and Marketing the City of McAlester

Branding and Marketing the City of McAlester

Branding and Marketing the City of McAlester

Successful marketing of any product starts with a good brand.  To develop a brand for the City of McAlester, I brought in Marketing Alliance who worked with us to develop a new logo, branding campaign, and marketing plan for the City.

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Marketing Sites & Business Recruitment

Branding and Marketing the City of McAlester

Marketing Sites & Business Recruitment

As part of a new marketing plan, I worked with several great companies (like GIS Planning) to help us create a geo-database of all available sites in the region.

Shari Cooper McAlester Industry

Business Recruitment & Expansion

Business Recruitment & Expansion

Marketing Sites & Business Recruitment

Another key accomplishment includes the work I did for private businesses in McAlester. I established the first ever Business Retention & Expansion Program in McAlester.  This program allowed me to assist several businesses with financial incentive information so they could expand and increase productivity.  I also wrote and obtained valuable grants for business.

Shari Cooper McAlester

Tourism Marketing

Business Recruitment & Expansion

Public/Private Partnerships

As part of the strategic tourism marketing plan, I became heavily involved with tourism marketing and event production, which attracted thousands of visitors to the community.  Marketing Alliance helped us produce an award-winning tourism brochure, which broke distribution records at the State of Oklahoma tourism department  We also produced a compelling 3D virtual tour of the area's assets to market the City digitally.

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Public/Private Partnerships

Business Recruitment & Expansion

Public/Private Partnerships

Public/Private Partnerships are key to a community's success.  To leverage existing resources, I established strong working relationships with key individuals to accomplish more for the City of McAlester. Working in collaboration with charitable individuals and companies, I led clean-up efforts around recreational areas, improved the site readiness of the City's industrial park, and increased the visibility and signage of that industrial park.

McAlester Economic Development Video

Using my background in video production,  I worked with Insight Visual Media to produce this economic development video on McAlester.

The City of Philadelphia (2001-2009)

Shari Cooper Philadelphia
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Community Planning and Riverfront Redevelopment

Sustainable Infrastructure and the Engagement of Commercial Customers

Park & Trails Planning for a State Park within Philadelphia

When I arrived at the Planning Commission in 2001, the City was just embarking on redevelopment planning for The Delaware River.  Serving as a community planner for the Northeast section of Philly, I worked as part of a team that created the North Delaware Riverfront Plan.  This work was especially exciting for me as I had previously spent six months working in the London Docklands on my Master's thesis.   

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Park & Trails Planning for a State Park within Philadelphia

Sustainable Infrastructure and the Engagement of Commercial Customers

Park & Trails Planning for a State Park within Philadelphia

Benjamin Rush State Park lies within NE Philly, and was a key project I managed for the Philadelphia Planning Commission.  I worked closely with the District Councilmember to help develop a passive recreation plan (with connecting trail heads) for the park.  This project hinged on community involvement and acceptance.  The final plan resulted in success and removed legal tensions between the State of Pennsylvania and City of Philadelphia, 

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Sustainable Infrastructure and the Engagement of Commercial Customers

Sustainable Infrastructure and the Engagement of Commercial Customers

Sustainable Infrastructure and the Engagement of Commercial Customers

 "Green City, Clean Waters" is Philadelphia’s long-term program  intended to transform the health of the City’s creeks and rivers  through a land-based planning approach.  In 2008, I joined PWD in its movement to achieve green stormwater infrastructure.  My responsibilities included community outreach for the program, and managing large "commercial customer" projects to help reduce stormwater runoff and lower customer water bills.